The below article is copied and pasted From https://www.researchgate.net/institution/Editage/post/5a0ac296f7b67ecec61b383e_Top_8_reasons_for_manuscript_rejection to remind me of this article.
Rejection is the norm in academic publishing. Even researchers at the top of their field have experienced rejection. Several peer-reviewed studies have investigated the reasons that journals reject papers. Listed below are the most common rejection reasons cited in these studies.
Lack of originality, novelty, or significance
One of America’s leading newspapers, the New York Times, recognized the truth that “journal editors typically prefer to publish groundbreaking new research.” Academic journals are constantly on the lookout for research that is exciting and fresh. Many authors tend to cite the reason that “this has never been studied before” to explain why their paper is significant. This is not good enough; the study needs to be placed in a broader context. Authors should give specific reasons why the research is important, for example, the research could affect a particular medical intervention, it could have a bearing on a specific policy discussion, or it could change a conventional theory or belief.
Mismatch with the journal
Many manuscripts are rejected outright by journals, before they even undergo peer review, because the manuscript is not appropriate for the journal’s readership or does not fit into the journal’s aims and scope.
Flaws in study design
Even a well-written paper will not mask flaws in study design. Indeed, this is a fundamental problem that must be resolved in the initial stages of the study, while conceptualizing the study.
Poor Writing and Organization
It is very important for authors to present a persuasive and rational argument in their papers. You should be able to convince readers that your research is both sound and important through your writing.
Inadequate preparation of the manuscript
Non-English-speaking authors often confront an additional problem: peer reviewers do not always distinguish between the manuscript content and style of writing. Thus, their manuscripts may end up getting negative comments even if the research is of high quality.
However, all the problems in this category are easily fixable, either by asking a native English speaking friend or colleague to review the paper or by getting the paper professionally edited and formatted.